The client requested a graphic that is succinct, simple, and effective, featuring an image that clearly illustrates the supplies the community will receive, such as syringes, tubes, sample containers, and hormone injections. The goal was to create a visual that conveyed this information efficiently and attractively.
Initially, the project scope included designing approximately 3-4 posters in flyer size, along with their associated Instagram posts to ensure a consistent message across both print and social media platforms. However, as the project evolved, we decided to add a post promoting “Free condoms and lube” to the collection.
After discussing with the client, we agreed that focusing exclusively on social media sizing would be more effective for reaching the target audience. This shift allowed for a more streamlined approach, ensuring that each design was optimized for online engagement and visibility.
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