Serving as the culmination of this course, this assignment presented a significant challenge. It involved designing twelve posters, a responsive website, and a color book detailing the company’s color theory. Achieving consistency across all brand elements while ensuring each one was distinct yet cohesive was particularly demanding.
This project differed from my previous work in branding, as it focused on creating a comprehensive visual system rather than a singular visual identity.The logo creation process was intricate. Although the project centered around color, I chose not to limit myself to a single hue. Instead, I emphasized primary colors along with black and white, recognizing their foundational role in color creation.
This undertaking has fundamentally shifted my perspective on color, reminding me to use it deliberately—not only for necessity but also to convey meaning effectively.Feel free to mix and match these variations as you see fit!
→ Color Matters Website (Pre 2014)
→ My Color Matters Book
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