Amenity: Designing ‍The Process

This brand's journey began with the daunting task of designing 100 logos within 24 hours. While challenging, it honed my ability to meet tight deadlines, mirroring the high-stakes environment of real client projects. The culmination of this creative marathon is the identity now known as "Amenity," a name carefully chosen to encapsulate the brand's essence of calm and relaxation.

Inspired by lifestyle giants like Lululemon, Amenity seamlessly integrates various brand expansions, including Gear, Sport, and Yoga. These extensions are crafted to reflect the brand's soothing and serene ethos. Every element, from the name to the design, was meticulously selected to embody tranquility and relaxation, creating a harmonious and inviting brand experience. This project not only refined my skills but also solidified my passion for branding and marketing.

For a detailed look at the process behind Amenity, please click to view my process book.

Note: The mockups are updated to reflect my current design style, differing from those used in the original project.